Science shows that untreated hearing loss can have serious consequences for cognitive health, mental wellbeing, and quality of life – and 430 million people worldwide already need hearing care. Yet many people overlook it.
LISTEN TO THIS is a call to rethink hearing health. Within this global initiative, we translate research into clear, practical guidance, so more people understand what’s at stake and know how to take action while they can.
Research shows that untreated hearing loss can impact cognitive health, mental wellbeing, and physical health. That’s why hearing care is increasingly recognised as an essential part of living well – now, and in the years ahead.
Learn more about hearing healthExplore common questions about hearing, brain health, and how to support someone you care about — from early signs to when to take action.
Common early signs of adult hearing loss include struggling to follow conversations in background noise, frequently asking others to repeat themselves, and feeling that people are mumbling. You might also turn the TV up louder or miss high-pitched sounds like birdsong. If you notice these gradual changes, consider scheduling a professional hearing check.
As a general guide, adults can benefit from a hearing check every few years, and more often if they notice changes, have a history of noise exposure, or already use hearing devices. People over 50, or those with risk factors such as diabetes, cardiovascular disease, or a strong family history of hearing loss, may benefit from more regular monitoring. Your hearing care professional can recommend a schedule that fits your situation.
Family and friends can help by learning a little about hearing loss, speaking clearly and facing the person, and reducing background noise where possible. Simple steps like not calling from another room, checking that you have their attention before speaking, and agreeing on a few household communication habits can make conversations easier. Joining appointments, encouraging regular hearing aid use, and being patient and supportive can have a big impact.
Even mild hearing loss strains the brain — left untreated, it can accelerate memory loss and cognitive decline. Taking action now could change your life.
Clear articles and guides exploring how hearing affects the brain, mental wellbeing, and long-term health, with tools to help you start conversations with your loved ones.
As we age, hearing changes can do more than just lower the volume. They often lead to social withdrawal and increased "brain strain."
When your brain works harder to decode sound, it has less capacity for memory and focus, which can impact long-term cognitive health.
Understanding these shifts is the first step toward staying sharp and staying connected to the people you love.
There’s no better time to check your hearing.
Small changes in hearing can have a significantly bigger impact on how the brain works over time. Checking the state of your hearing early helps you stay connected.
